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TikTok is all about entertaining and having fun—don’t take yourself (or your brand) too seriously. Sing, dance, and reference pop culture. Every brand has space for being a bit more creative. Don’t limit yourself because you’re supposed to be professional.

For example, look at Slack’s brand-new TikTok account. They could be boring and stiff (like most publicly traded companies), but they made their intro video cute and witty.

Experiment with new ideas. Play around with filters, add stickers, and choose some dance-inducing music. It’s all part of being on the TikTok platform.

11. Go Live

Lights, camera, action. Like most social platforms, TikTok has a live-streaming feature. However, you’ll need to be 16 years or older and have 1,000+ followers to unlock this tool.

Live-streaming on TikTok is way different from the platform’s 15-second clips—take advantage of this new creative space. Host Q&As, perform tutorials, and engage with your community in real-time.

Use your TikTok analytics to learn when your audience is most likely to be on the platform. You don’t want to go live when everyone is busy.

12. Engage with Your Community

According to socialboosting.com tikTok is a community. If you want to be followed, follow other accounts. If you want comments and likes, comment and like other videos.

Connect in the comments and listen to your audience’s feedback. We recommend responding to every comment and message (at least while it’s feasible). This engagement will keep users coming back for more, and it creates a connection with your brand that gets users to tell their friends, partner, or mom about it.

Ask your audience what kind of videos they want to see. While it’s fine to go with your gut and produce what feels right, wouldn’t it be nice to hear from your audience about their interests?